Homag to skip Holz-Handwerk

The Homag Group has decided to suspend its participation in the Holz-Handwerk trade fair in Nuremberg (Germany) next year. Instead, it will present its numerous innovations to customers at several local, decentralised events.

The company CEO, Dr. Daniel Schmitt, cited the adjusted trade fair strategy for more difficult economic times as one of the reasons for the decision. “We have decided to focus primarily on the leading international trade fairs such as Ligna in Hanover (Germany), International Woodworking Fair in Atlanta (US) or Interzum in Guangzhou (China).

“This does not mean, however, that we have cancelled our participation in the Nuremberg trade fair for all time. We will reassess the situation again in 2 years,” he added.

The current weaker economy and the associated decline in order intake require stricter cost management, Schmitt said. But in its numerous showrooms, the Homag Group intends to present a broader range of solutions comprising machines, services and software to the relevant target groups.



Comment here