CIFF coming to Guangzhou in March

China International Furniture Fair (CIFF) is presenting its next edition in March 2023 at Guanzhou, developing new formats to give an enthusiastic welcome to all the players in the furniture industry, both Chinese and international.

CIFF, the leading furniture fair in Asia, will provide a concrete response to the major changes and new challenges at play in the global furniture market, creating a new business model to innovatively conceive and manage a major international exhibition event.

This model is based on promoting the value of design, the synergy between the domestic market and exports, and the integration of offline and online promotion to optimise and complement the exhibition.

The 51st CIFF Guangzhou 2023 will take place in two phases, reorganised by product sector in the new exhibition concept and layout.

The first phase (18-21 March) is dedicated to the living space. The home furniture sector will showcase the latest home furnishing products from leading Chinese and international companies.

There will be an area dedicated to companies offering OEM/ ODM services and one-stop solutions required by international buyers, once again underlining CIFF’s role as a link between furniture manufacturing and global markets.

The ‘Home décor’ and ‘home textile’ sections will focus on new trends in interior decoration: furniture accessories, lighting, paintings, decorative elements, and artificial flowers.

Outdoor furniture, sunshade and leisure section will focus on the presentation of outdoor furniture such as tables, chairs and awnings for the garden, as well as leisure equipment and decor.

Second phase

The second phase (28-31 March) will feature office and commercial space, exhibiting workplace systems and seating, trends and solutions in the smart office, as well as public, school, and commercial environments.

This will also include furniture for healthcare and for meeting the needs of older people.

Under ‘Design trend, global trade, entire supply chain’, CIFF will promote top-class companies and products of interest to both, the domestic market and the export demands, organising a large number of design exhibitions, seminars, and B2B meetings online and at the.

The integration and necessary synergy between the traditional trade fair event and online activities is enshrined in ‘8+365’, a strategically significant project launched by CIFF in 2022 that has already enabled hundreds of international buyers to meet virtually with numerous Chinese manufacturers.

This project helps create profitable business relationships that would otherwise be impossible during a period characterised by the impossibility of travelling and meeting physically.

An online matching platform is also being launched on the CIFF website that will receive specific requests from international buyers. These requests will be processed by CIFF’s export-oriented exhibitors, effectively creating a business relationship facilitated and supported by CIFF itself.

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