CIFF Guangzhou: reinvigorating furniture industry

The 47th China International Furniture Fair (CIFF), the major furniture design event of 2021 in China, will aim to promote the value of design and create a new business model in touch with current events and the new rules of the game.

The model is based on synergy between the extraordinary internal market and the further growth of exports, as well as integration of offline and online promotion in order to offer an optimised, more comprehensive exhibition portfolio that adequately represents the entire furniture industry.

CIFF Guangzhou 2021 will be held in two phases organised by product sector: the first (18-21 March) dedicated to home furniture, home decor and home textile, outdoor and leisure furniture; and the second (28-31 March) for office, commercial and hotel furniture and furniture machinery and raw materials.

Covering a total area of 7,50,000 square metres, the China Import and Export Fair Complex in Guangzhou is expected to host 4,000 companies and attract 3,00,000 trade visitors.

The success of the last two 2020 editions of CIFF – held in July in Guangzhou and in September in Shanghai – at such a complicated moment in history has rewarded the organisers’ investment, hard work and commitment to always offer the furniture industry’s main players new and concrete opportunities.

During the first phase international design trends, modern and contemporary furniture, upholstery and a variety of living and night area solutions will be displayed.

Home decor and home textiles will focus on new interior design trends in furnishings, lighting, paintings, decorative elements, and artificial flowers. Outdoor and leisure will feature outdoor furniture such as garden tables, chairs, and equipment and seasonal decorations leisure time.

At the same time, CIFM/Interzum Guangzhou 2021 will host the leading brands in China and internationally, who will offer the latest technologies, machinery, materials, surfaces, and essential components for the furniture industry.

There will be at least 20 themed events, design exhibitions, seminars and conferences, including the second contemporary Chinese furniture design fair. (www.ciff.furniture).

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