CIFF Shanghai keeps collaboration going strong

The 46th CIFF (China International Furniture Fair) in Shanghai (07-10 September, 2020) has once again confirmed itself as a place of dialogue and cultural exchange, contributing to the qualitative development of the furniture industry worldwide.

In this edition, great attention was paid to the culture of good design and good living, with the intent to represent trends and provide inspiration for the entire industry.

Among these, two extraordinary design exhibitions stand out: the East Design Show hosted more than 50 Asian design brands, academies, design studios, and media, shedding light on important topics; and the Design Dream Show, organised by CIFF in collaboration with Red Star Macalline and Innovation Design Alliance.

CIFF had collaborated with main furniture manufacturing and trading associations, media, and institutions in the field of design, to organise as many as 50 conferences and forums and 10 themed exhibitions.

Despite taking place just six weeks after the 45th CIFF in Guangzhou, which was moved from March to July due to the Covid-19 pandemic, this last edition of CIFF has certainly been a success. More than 1,000 exhibitors occupied 2,50,000 square metres of exhibition space and attracted more than 1,18,400 industry professionals.

It represented the entire furniture industry chain: home, outdoor and leisure furniture, home décor and home textiles, office, hotel, and commercial furniture and, thanks to the overlap with the Shanghai International Furniture Machinery & Woodworking Machinery Fair (WMF) 2020, machinery for the furniture industry.

Undoubtedly an unusual edition, it maintained total safety thanks to the absolute commitment and strict pandemic prevention protocols adopted, the scrupulous services dedicated to visitors, and the digitisation of some exhibitions, thus integrating offline and online activities.

The collaboration between CIFF and Red Star Macalline is now demonstrating how far-sighted and strategic that choice is, closing the circle of the industry chain by directly connecting the fair’s exhibition and promotional event with the purely commercial activity of distribution in showrooms.

Now all eyes are on the 47th CIFF in Guangzhou 2021, which will feature home furniture, home décor and home textiles, outdoor furniture and home textiles, and outdoor and leisure furniture (18-21 March).

Av separate exhibition on office furniture, hotel furniture, commercial furniture, and furniture for public spaces, as well as furniture machinery, components and raw materials runs 28-31 March.

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