Furniture fans flock to Milano fair again

The 6-day event attracted 2,400 exhibitors and recorded a footfall of 3,86,200 visitors.

The 58th edition of the Salone del Mobile, Milano, ended on a high note, both in terms of turnout and in terms of quality of trade relations, a testament to the power of attraction and inclusiveness of all the fairground pavilions right from the very first day.

The 3,86,236 attendees, over the 6 days, from 181 different countries made for a 12% increase over the 2017 edition, which also featured Euroluce and Workplace3.0.

This Salone was also testament to the fact that the combination of business culture, brilliant Italian skills and the ability to work as a team is a recipe for excellence.

The presence of high-ranking government and institutional figures was concrete proof of the Salone’s standing as one of the drivers of the Italian economy, thanks to the fruitful relationship between businesses, the city and region that it manages to generate each year.

More than 2,400 exhibitors, 34% of them from 43 foreign countries, were split between the Salone Internazionale del Mobile, the international furnishing accessories exhibition, Euroluce, and Workplace3.0, including 550 designers who took part in SaloneSatellite.

Exhibited products included bedrooms of all types, beds, wardrobes, partitions, dining and living room furniture, children’s furniture, and furniture made from rush, rattan, leather, glass and stone.

The 30th, record edition of Euroluce proved a real crowd-puller, featuring integrated and smart lighting, increasingly design-focused. Aqua, Leonardo’s Water Vision, was also a huge attraction, averaging over 2,000 visitors a day.

It was a unique event, a site-specific immersive installation harnessing a mixture of design, technology and special effects to provide an original and contemporary narration of Leonardo Da Vinci, the designer par excellence.

Two particular occasions served to underscore the Salone’s connection with the city of Milan and its strategic partnership with the Municipality and with the Teatro alla Scala Foundation – the latter is set to run until 2021, when the Salone del Mobile celebrates its 60th anniversary.

The next edition will be held in Milan from 21 to 26 April 2020.

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