China shows its mature colours at Shanghai twin fairs

Alongside the 42nd edition of China International Furniture Fair, the Furniture Machinery and Woodworking Fair saw a record number of professional visitors from 200 countries

The first edition of the Shanghai International Furniture Machinery and Woodworking Machinery Fair hosted 395 exhibitors, of which 75 were from outside China.

This was a significant duo: one single enormous show structured into two different events in order to meet the needs of a continuously growing furniture manufacturing industry in Asia that keeps a keen eye on the most innovative solutions.

And if the expectations were that the operators would decide the success of this upgraded fair development, then the bet has definitely been won!

From 9-3 September this year – alongside the China International Furniture Fair (CIFF) in Shanghai – two pavilions of the National Exhibition and Convention Centre in Hongqiao hosted the first edition of the Shanghai International Furniture Machinery and Woodworking Machinery Fair.

CIFF Shanghai 2018 recorded a total number of 1,46,419 visitors from more than 200 countries, 37% more than in the previous year. Pavilions 7 and 8, housing the machinery and operational installations, recorded 33,802 furniture manufacturers.

This “fair inside a fair” welcomed a total number of 395 exhibitors, of which 75 were from abroad. A full range of major international brands were represented, proposing advanced technologies to manufacturers who are increasingly coming to grips with the need for new and more powerful tools with which to produce quality items and reduce the utilisation of manpower.

Mature suppliers

All the major international names were present – from Biesse to Homag, from SCM to Weinig, from Siempelkamp to Wenhoener – along with the most noteworthy Chinese manufacturers and operators such as Nanxing, Jinan Restar, Yalian, Foma Group, SWPM, LMT, Ruiwudi, Leke, Huajian, Yuantina, Lianrou, Hengkang, Fuyi and Zinqunli.

In Shanghai these Chinese companies once again demonstrated the enormous strides forward made in the last few years. Important patronage was provided by Eumabois, the federation of European associations of manufacturers of woodworking and furniture machinery and technologies.

Two topics emerged particularly strongly in Shanghai. On the one hand, the search for sophisticated machinery and installations, able to ensure quality in finishing and details, to support the affirmation of high quality “made in China” manufacturing.

On the other hand, in a labour market experiencing rising salary costs, it is essential to emphasise the definite leap in quality achieved by machinery produced in China, bridging the technological gap with more mature manufacturing systems.

Best ever

Organised jointly by the China Foreign Trade Guangzhou Exhibition General Corporation and Red Star Macalline, CIFF 2018 made it possible to achieve new quality levels. It gave international and Chinese operators new concepts of living and working – and new opportunities for acquiring information and doing business.

There were booths of the more than 1,300 companies attending CIFF, spread out over 4,00,000 square metres, helping industry professionals to draw fresh inspiration by visiting wonderful design exhibitions and by attending forums and conventions on the new trends in the Chinese and international furniture markets.

In particular this edition of CIFF highlighted the extent to which product design, furnishing solution customisation and intelligent production methodologies are essential added values if a business wants to be competitive. CIFF Shanghai 2018 effectively helped changed the concept of ‘Made in China’ into ‘Designed and Created in China’, partly due to the contribution made by over 90 high-level Chinese brands attending the show for the first time.

The quality and inventiveness of the products, the care devoted to the presentations, and the architectural design of the stands themselves, as well as the contents of the organised events, were the valuable ingredients of a successful recipe that resulted in the attendance of an extremely high number of designers, as well as dealers and buyers.

Dream show

An improved functional and strategic sub-division between the various sectors represented home furniture, home decor and home textiles, office show and outdoor and leisure. There were product launches, seminars, competitions and innovative initiatives, including East Design Show, China Design Forum, China Interiors and Decoration Conference, and the Pinnacle Awards Asia Pacific.

The incredible exhibition of Asian design rediscovered the spirit of Oriental craftsmanship, making a symphony of shapes and materials.

CIFF has once again proven itself to be an essential event for those who wish to understand the Asian market, a great sourcing opportunity, and not-to-be-missed appointment that, year after year, manages to surprise its visitors.

The next show, CIFF Guangzhou, will be held in that city 18-21 and 28-31 March, 2019.

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