MUMBAIWOOD

40% jump in visitor interest

Organiser offers social media and marketing support to all exhibitors, for free!

 

Bringing together the best and most influential decision makers within the woodworking and furniture industry from across India, the 2017 edition of MumbaiWood is expected to be an “unmissable”trade and technology platform for manufacturers and carpenters, as well as architects and real estate developers.

MumbaiWood is scheduled to be held from 12-14 October at the Bombay Exhibition Centre. Now in its 3rd edition, the event is the ideal platform for exhibitors and buyers looking to gain an edge in a highly competitive market and meet face-to-face with decision makers.

According to Mr. SivaKumar V, Vice-President, PDA Trade Fairs, “Massive investments in hospitality, real estate, tourism, retail and hospital sectors across India have helped the furniture manufacturing industry enjoy a period of steady growth.”

“This growth has been reflected in our woodworking shows and attracted a diverse selection of exhibitors from India and abroad, all focussed on creating new business opportunities. We believe MumbaiWood will witness participation from more than 10,000 participants and business visitors, and the event will succeed in generating a large number of business deals during its three days,” he added.

Visitor interest

At the end of June 2017, pre-registration of visitors reflected a 40% increase compared to the previous editions of the B2B industry show.

MumbaiWood is committed to delivering a targeted audience for its growing number of high profile international and regional exhibitors, guaranteeing a great return on their time and investment.

The trade show offers a platform to put technology and material providers in direct contact with manufacturers looking for innovative products, expertise, solutions, distribution networks or industry insights.

“Going by the growth of our woodworking shows (IndiaWood 2016 and DelhiWood 2017) in terms of participation and visitor turnout, we strongly believe that MumbaiWood is well on the way to transforming into a “must participate” exhibition for the industry, especially for the panel processing, fittings & components and kitchen and cabinetry segments,” SivaKumar said.

This year, MumbaiWood is marked by the participation of more than 250 exhibitors coming to display and share their latest machines, products, services, materials and expertise.

There is a mix of around 60 new exhibitors, as well as returning high-profile brands such as Homag, Biesse, Felder, Jai Industries, Umiya, Woodtech, Altendorf, Canadian Wood, Caple Industries, Aryaman Interiors, American Softwood, Woodver Coating, Dynasty Modular, Kangaroo, Neowood, amongst others.

Social media

Social media marketing is already having a profound effect on business in general, as well as in the exhibition industry. Going forward it will be one of the continuing underpinning technologies that will drive marketing and business.

“The growth if such social media platforms as Google, Facebook, Twitter and LinkedIn illustrate the acceptance of this type of targeted communication and, more importantly, community building,” notes SivaKumar. “Each of these platforms embodies its own community with its own social structure.”

All of PDA Trade Fairs’ woodworking shows – IndiaWood, DelhiWood and MumbaiWood– are now being actively promoted on social media with a post reach on Facebook of more than 98,500 at the end of June 2017. Exhibitors can follow PDA Trade Fairs social media and post on its wall, telling buyers what they are exhibiting at MumbaiWood:

Social Media                     Username

Facebook                          @mumbaiwood2017

Twitter                               @mumbaiwood2017

LinkedIn                             Indiawood

Marketing support

About 83% of the most successful companies at events are the ones that spend time communicating with their prospects and customers before the show. As an exhibitor at MumbaiWood, you are offered a range of the most effective marketing options that will drive visitors to your stand, generate sales leads and maximise your returns on objective. Some of the most popular options include:

•        Customised email signature: Spread the word with your personalised signature along with the MumbaiWood banner

•        Visitor invitation: Invitations can be sent directly to your clients

•        Email invitation: A customised invite with your company name and stand number

•        Web banner: Customised web banner with your stand number on your website

•        Social media: Post images of your products at MumbaiWood, or just inform your clients of your stand number.

 

To find out more, connect with Pradeep Kumar at g.pradeep@pdatradefairs.com

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