5th DelhiWood edition sets new records, again!

50% increase in exhibition size, 50% rise in visitors puts paid to any doubts about the impact of demonetisation on the growth of the furniture manufacturing industry in India

The 5th edition of DelhiWood (1-4 March, 2017) concluded on a high note, breaking all previous records of its own. It also laid to rest all doubts about the effects of the Union government’s demonetisation of high-denomination currency notes in December the previous year!

More than 25,000 visitors attend the four-day show in Greater Noida, cementing its position as one of the world’s largest trade show for furniture manufacturing technologies, tools and fittings and raw and semi-finished materials.

The demand from the industry was such that exhibition space was increased to 28,000 square metres and outdoor display-cum-demonstration space of an additional 1,500 square metres: another record for DelhiWood 2017.

The biennial show saw representation from 497 companies from 30 countries. A majority of the exhibitors (60%) were international players, represented in 10 country pavilions.

This year saw a 50% jump in professionals from the woodworking, architecture and interior design communities who visited the show. These visitors also remained longer at DelhiWood, with the average duration of stay rising to 2.5 days. In the previous edition of DelhiWood in 2015, the count of trade visitors who travelled to Greater Noida stood at 16,703.

What is more, it generated vastly greater interest among potential buyers from Afghanistan, Armenia, Bangladesh, Bhutan, Cambodia, Canada, China, Democratic Republic Congo, Ecuador, Estonia, Gabon, Germany, Greenland, Haiti, Hungary, Iceland and India.

Among the 42 countries from where these visitors came are Indonesia, Italy, Japan, Jordan, Kuwait, Laos, Latvia, Malaysia, Namibia, Nepal, Saudi Arabia, Singapore, South Africa, South Korea, Spain, Sri Lanka, Switzerland, Taiwan, Uganda, United Arab Emirates, United Kingdom, United States, Uzbekistan, Vietnam and Zambia.

Skill Development

While portraying the growth of technology and its applications in the woodworking industry is one of the biggest achievements of the show, skill development of small and medium enterprises (SMEs), carpenters and craftsmen was actively addressed in the DelhiWood 2017.

The Furniture and Fittings Skill Council (FFSC) conducted a 4-day orientation programme for SMEs, carpenters and craftsmen at the event. It also introduced the ‘Recognition of Prior Learning’ (RPL) scheme to carpenters from all parts of India. It not only recognises their skills and expertise, but also results in cash benefits to carpenters who register with the FFSC with Aadhar-linked bank accounts.

The special ‘Sourcing Forum’, held on the 3 March by WoodNews magazine, enabled more than 300 furniture manufacturers to interact with e-commerce entities to discuss online retailing and explore business opportunities.

Representatives of online retailers – such as FabFurnish, Pepperfry and eBay – interacted with manufacturers of furniture, kitchens, cabinets and wardrobes, in an attempt to expand their sourcing footprint for the fast growing online furniture market.

The first national conference of the Wood Plastic Composites (WPC) manufacturing industry, which was held on 3 March, was a well-attended event, with more than 150 participants.

Press and Promotion

DelhiWood 2017 also created tremendous interest and press coverage in both regional and national media in India – which generated coverage in 643 daily newspapers across 42 cities in 16 states.

Content-based social medial campaign on Facebook and Twitter were utilised to keep the industry engaged in the exhibition, which generated a reach of more than 85,000 views.

DelhiWood 2017’s Facebook and Twitter pages provided additional interaction with a wider industry-specific audience and achieved significant growth in followers. This digital media reach indicates that the industry will no longer remain an unorganised sector and is engaging the younger generation’s interest towards furniture manufacturing and the business opportunities it offers.

As usual, DelhiWood attracted the trust and support of industry stakeholders and associations, chief among them Eumabois (the federation of 14 national associations of woodworking technology and accessory manufacturers in Europe).

The Export Promotion Council for Handicrafts (EPCH), the Indian Laminate Manufacturers’ Association (ILMA), the Indian Plywood Industries Research and Training Institute (IPIRTI), the Institute of Wood Science and Technology (IWST), the American Hardwood Export Council (AHEC) and the Association of Furniture Manufacturers and Traders (AFMT) also extended their support to the show.

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