Sotheby’s eases into the E-commerce space

Sotheby’s, the world renowned auction house, recently launched Sotheby’s Home, an online consignment marketplace specializing in vintage and antique furniture, decorative objects and accessories. Sotheby’s Home connects collectors and design lovers with an approachable new platform to buy furniture, art and home décor from showrooms, dealers, interior designers and private individuals. For consignors, the platform offers a solution encompassing all steps of the selling process, from curation and photography to moving and delivery.

Sotheby’s Home now intends to expands the brand’s growing e-commerce portfolio, which includes a robust program of live and online-only auctions as well as the retail business.

The launch of Sotheby’s Home is supported by the acquisition of Viyet, in February 2018. Since being acquired, web traffic to Viyet.com has increased over 200%, doubling monthly revenue. The site has expanded its inventory, building new relationships with over 60 galleries, showrooms and brands and provides a new platform to buy designer furniture, antiques, accessories and art, with ease.

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